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EMEA channel faces up to market challenges 400 EMEA distribution executives confirmed to attend DISTREE XXL 2009 to meet around 100 vendors.

DISTREE XXL 2009 will unite senior channel executives from the EMEA distribution and vendor community on February 9th-12th.

Against a backdrop of challenging market conditions, EMEA’s premier distribution event will focus on the business skills required to chart a profitable path forward to recovery in 2009 and beyond. With approximately 100 vendors seeking to develop and expand distribution channels in EMEA – plus a speaker line-up featuring world class channel experts – DISTREE XXL promises to deliver real business value to delegates.

“With more than 400 distribution executives from across EMEA, there will be a healthy attendance at DISTREE XXL 2009,” commented Farouk Hemraj, CEO at DISTREE Events. “The feedback we have received from many confirmed delegates is that they feel it is even more important to attend this year, given the current market conditions. Attending DISTREE XXL allows them to hear from world class channel experts on a diverse range of subjects, including how best to navigate through the current market condition. It also lets them discuss business opportunities and network with their peers from across EMEA.”DISTREE XXL creates a unique opportunity for channel leaders across EMEA to meet and do business with existing and prospective vendors. The event takes place in Monaco and offers distributors multiple business benefits. 

For vendors too, DISTREE XXL has become synonymous with channel expansion, distribution management and a powerful return on investment. The event provides a unique opportunity for vendors to meet with distribution executives from across EMEA at a fraction of the cost of either running their own channel event, or travelling the length and breadth of EMEA to conduct meetings.

Speakers include Julian Dent, Chairman of channel management consultancy VIA International, plus Pascal Bollon, Worldwide Director of IT Products at research giant GfK.

“The conference agenda is carefully planned to provide real business value to vendors and distributors alike,” added Hemraj. “We do not want our delegates to sit through marketing pitches; we want them to leave with genuine market insight and valuable business skills. That’s why Julian is focusing on how distributors and vendors can survive the current shake out; and why Pascal will help identify the growth markets and segments that can help the EMEA channel through 2009.”

DISTREE XXL attracts distributors from across EMEA, including delegates from emerging markets such as the Middle East, Africa, Russia & CIS. The event serves vendors that are new to the region as well as those looking to expand or deepen their distribution reach.Final applications for DISTREE XXL are still being accepted from distributors and vendors that meet the qualifying criteria.

If you wish to participate in EMEA’s premier distribution conference and attend an event that delivers genuine business value, please contact fhemraj@distree.comFinal applications for DISTREE XXL are still being accepted from distributors and vendors that meet the qualifying criteria. If you wish to participate in EMEA’s premier distribution conference and attend an event that delivers genuine business value, please contact fhemraj@distree.com

Find out more at www.distree.com/xxl

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